Kia ora, I’m Amy Story, the creative ‘scientist’ behind StoryLab.

I've been designing for as long as I can remember, from crafting paper guitars for backyard Elvis concerts with my siblings to designing my very first "company logo" (complete with matching stationery) at the grand age of eight.

Fast-forward a few years, and I’m still doing what I love, just with fancier tools! With over 25 years experience in design, I’ve worked on everything from iconic brands to bright-eyed start-ups. I’m passionate about showing clients how strategic design can drive business growth and shape customer behaviour.

Got a project that needs a creative spark? Let’s bring your brand story to life.