Designing with heart
I was tasked to design Dementia Wellington’s annual report, a multi-purpose document that highlights the human stories behind the statistics.
The Challenge: The design needed to celebrate the year's accomplishments while also being emotionally sensitive, approachable, and engaging.
Design Formula
The care and connection Dementia Wellington offers its clients and their whānau through its services is symbolised by the illustrated hands flowing throughout the document. The continuous line drawings travel across the pages like thoughts and memories.
A bold colour palette combined with strong typography draws the reader in and helps them navigate the report. The design components follow Dementia Wellington’s accessible design guidelines, ensuring legibility and inclusivity for people of all ages and cognitive abilities.
Celebrating Community
The report captures the organisation’s impact, from services delivered to the incredible support of donors and volunteers. The goal was to create a document that feels as human and hopeful as the people it represents.
StoryLab Results
The final report is more than a compliance document. It’s a storytelling piece that honours the kaupapa, supports understanding, and visually reinforces Dementia Wellington’s message of connection, dignity, and possibility.